Understand

Understand your audience…

Understand your audience…
Turning your prospect journeys into authentic human connections that move people means knowing your audience inside out.

We help you achieve this through direct engagement, data mining and our expert knowledge.

You’ll be able to see what interests and inspires them, gathering insights and uncovering genuine “aha!” moments: rocket fuel for your product, marketing and sales strategies.

Our team of research experts can work with you to define, profile and segment your audiences; launch perfectly pitched products and services; understand your competition; and make informed, confident decisions about your business…with Nowse!

We offer:

Market Insight

Market Insight

Know exactly what’s going on even in the most complex and fluid marketplaces, enabling you to hone your strategies to keep pace.

We’ll look at:
  • Market trends
  • Competitor intelligence
  • Market sizing
  • Market share tracking
Brand Research

Brand Research

Get a clear, current picture of how your audience sees your brand. You’ll understand brand associations, competitor positioning, and the impact of your marketing efforts.

Together we’ll cover:
  • Brand positioning
  • Awareness, attitudes, and usage
  • Brand reputation and health tracking
  • Sentiment analysis
Product Research

Product Research

Develop products that your audiences will flock to. We’ll help you understand which product features to focus on, how to package your offer and where to set the pricing.

We can provide:
  • Audience segmentation and insights
  • Persona development and testing
  • Concept development and testing
  • Product beta testing
  • Customer journey mapping
  • Pricing analysis and sensitivity
Marketing Testing

Marketing Testing

Have total confidence that your marketing will hit the spot. We’ll help you develop high performance campaigns, tracking how they perform and advising on how to fine-tune.

We offer:
  • Campaign concept development
  • Message and creative testing
  • Pre / post campaign testing
  • Ad recall and effectiveness testing
Content Marketing

Content Marketing

Create content that truly connects with the people you want to reach. Our knowledge of your audience and what’s on their minds can inspire and inform powerful campaigns. We’re tuned in to your prospects and their conversations, so we can speak to them authentically through your content – developing thought leadership that’s truly meaningful, insightful and relevant.

We can create:
  • Whitepapers
  • Infographics
  • Ebooks
  • Videos
  • …and more!
Lead Generation & Account-Based Marketing

Lead Generation & Account-Based Marketing

Apply our insight to home in on prospects with the very highest potential, delivering greater returns and increasing conversion rates in your lead generation and ABM campaigns.

Nowse provides:
  • Key account list profiling and development
  • Lead profiling and enrichment
  • Account tracking